Le Matin au Bois by Lentheric 1925

Le Matin au Bois by Lentheric, launched in 1925, presents a name imbued with poetic elegance and sensory allure. Translating from French to "The Morning in the Woods," the name evokes a serene, natural scene characterized by the gentle awakening of a forest at dawn. Pronounced "Le Mahtan(g) O Bo-Ah," this name captures the imagination with its promise of a tranquil and refreshing olfactory journey.

The term "Le Matin au Bois" conjures images of early morning light filtering through a dense, dew-kissed forest. It evokes a sense of peace and renewal, where the woods are still shrouded in mist and the air is filled with the crisp, earthy aroma of the natural world awakening. The fragrance suggested by the name would likely embody the subtle, invigorating freshness of a woodland morning, with a balance of vibrant green notes and gentle woodsy undertones.

Interpreted in scent, Le Matin au Bois would likely feature top notes that evoke the dewy freshness of dawn, such as crisp green leaves, herbs, or a hint of citrus to mimic the clarity of morning light. The heart of the fragrance might include delicate floral notes or soft, woody elements to represent the forest's serene ambiance. Finally, the base would settle into deeper, comforting wood and earth notes, capturing the essence of a forest at rest.

In the context of the 1920s, a period marked by the emergence of modernism and a growing appreciation for natural and fresh scents in perfumery, Le Matin au Bois would have appealed to women seeking a fragrance that combined sophistication with a touch of the natural world. This era saw a shift towards scents that evoked a sense of purity and simplicity, reflecting a broader cultural trend towards rejuvenation and authenticity. Women of the time would have been drawn to a perfume like Le Matin au Bois for its ability to evoke the refreshing and restorative qualities of nature, offering a sophisticated yet grounded sensory experience.

Fragrance Composition:

So what does it smell like? It is classified as a floral woody amber fragrance for women. "And the odor is like a breath from the dew drenched woods in morning...untainted...crystal clear."

• Top notes: bergamot, hyacinth
• Middle notes: violet, lilacs, jasmine, rose
• Base notes: ambergris, sandalwood, cedar, vetiver, oakmoss

Bottle:

Le Matin au Bois parfum was available in three sizes:

• 0.5 oz (originally retailed for $3.25 in 1925)
• 1 oz (originally retailed for $9.00 in 1925)
• 2 oz (originally retailed for $18.00 in 1925)

The bottle was clear glass with a rosewood colored cap. "Le Matin au Bois in a crystal flask has a stopper the color of Bois de Rose."  "

Also available in Toilet Water:

• 4 oz
• 8 oz
• 16 oz

1929 Lentheric Perfume catalog page:

Fate of the Fragrance:

Discontinued. May have been discontinued around 1931.