1936 Ad
Bottles:
Lentheric fragrances were always high quality from the beginning and were housed in recognizable bottles. Lentheric used bottles from French manufacturers Baccarat, Val St Lambert, and Verreries Brosse to American companies like Carr-Lowrey. This guide will take you through the standard bottle designs used by Lentheric.
In 1912, some perfumes were presented in a glass flacon with colored inlay by Cristalleries de Baccarat and designed by Jules Habert-Dys, who perfected the color over color technique. In the 1920s, the bottles were made by Val St. Lambert. Three colors were available for different perfumes: blue for Miracle, red for Coeur de Paris, and green for Ambre Mousse. The bottles can be found with either the cut glass stopper shown or with a brass overcap and small glass inner stopper.
Around 1934, the pinch bottles were produced. These are standard bottles for many of the masculine fragrances, and some of the Bouquet Lentherics, colognes and toilet waters.
A 1934 newspaper said that "There are few women so situated that they can fling economy to the winds and indulge themselves freely in a fine perfume during the hours of the day when life must be more practical. For these freer hours, Lentheric has created his Perfumed Eau de Cologne to be your informal fragrance and constant prophet, forecasting the greater charm that evening brings. Of course, a fine perfume must be used during the later and more competitive hours, so from tea time till night's last farewell the lasting scent of Perfume will whisper, shade and awaken memories."
Also the ad let us know that Eaux de Colognes were meant to be "applied freely to the body and wearing apparel, or sprayed on the hair, first give off the fresh, stimulating fragrance of a fine cologne and then continue to release the lingering scent of the Lentheric perfumes which they contain. Available in the Perfumes: Miracle, Foret Vierge, Asphodele, Au Fil d'Leau, Lotus d'Or at $1.00 for 4 oz, $1.65 for 8 oz, and $2.75 for 16 oz. Eau de Cologne Numero Douze is slightly higher."
In 1935, the most popular Lentheric parfums were presented in a controlled bubble glass bottle, made in Czechoslovakia. This bottle can be found in different colors for different perfumes by Lentheric, rose for Lotus D'Or, green for Le Pirate & Au Fil d'Leau, clear for Asphodele, and Numero Douze in amber. Bottle stands 4" tall.
Drug and Cosmetic Industry, 1935:
"LENTHERIC'S Bubble Bottle comes in blue, clear, rose, amber or green. The glass is full of tiny bubbles and the whole bottle looks like one large bubble itself. Numero Douze, Miracle, Asphodele, and Le Pirate are the perfumes bottled in this way."
In 1935, customers could have their Bouquet Lentheric scents bottled in beautiful Orrefors crystal bottles. This presentation was known as the "De Luxe Crystal Decanter" and was available in twelve different scents: Tweed, Gardenia de Tahiti, Asphodele, Le Pirate, Numero Douze, Foret Vierge, Shanghai, Lotus D'Or, Carnation, Au Fil de L'Eau, A Bientot and Miracle.
These amphora shaped decanters were wheel cut with a delicate floral pattern. Bouquet Lentheric Au Parfum was dubbed a "daytime fragrance" and was a double strength eau de cologne. The bottle came in two sizes: 4 oz and 8 oz.
In 1939, a new bottle design was used, I am calling these the U shaped flacons. These were clear glass, rectangular bottles, having U-grooves front and rear, convex ends, flat shoulders, and a rectangular clear glass stopper. The silver foil labels were fitted in the U shape. They stand about 3" tall and held 1 oz of parfum, the bases are marked "Paris France" and "Lentheric" and were made by Verreries Brosse. These were used or perfumes like Risque Tout as well as in the perfume presentation set Le Triangle des Fleurs. This presentation held the soliflore scents from Lentheric: Muguet, Carnation, Lilas, Jasmin, Gardenia and Violette.
Packaging:
In 1935, the Bal Masque designs first appeared.
Toilet Water Mist Spray:
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