In 1924, Lentheric introduced a perfume that captured the imagination of its time: Miracle. The choice of the name "Miracle" was not random; it was deeply connected to a cultural event of the era. The perfume was named after The Miracle, a play produced by the renowned director Max Reinhardt, which starred the actress Diana Manners.
Lentheric strategically launched the fragrance to coincide with the U.S. premiere of this elaborate pantomime at the Century Theatre in New York City on January 15, 1924. The back of the program for the play featured a full-page advertisement for the perfume, showcasing the strong link between the scent and the theatrical experience. The play itself was a collaborative masterpiece, with a program by Karl Vollmoeller, a score by Engelbert Humperdinck, and striking designs by Norman Bel Geddes, including two full-page illustrations of costumes rendered in ink and watercolor.
The word "Miracle," derived from the Latin "miraculum," meaning "wonder" or "marvel," evokes images of awe, the supernatural, and the extraordinary. It brings to mind feelings of reverence and amazement, as if something divine has touched the mundane world. In the context of scent, "Miracle" would suggest a fragrance that transcends the ordinary, a composition that feels almost otherworldly in its beauty and complexity. For the women of the 1920s, a perfume named "Miracle" would have resonated deeply, offering them a sense of enchantment and escape from everyday life. The allure of such a name would be powerful, promising not just a fragrance but an experience that could transform and uplift.
