Launched in 1911, Cœur de Paris by Lentheric stands as a fragrant homage to the city often called the heart of the world—Paris. The name, meaning "Heart of Paris" in French, was undoubtedly chosen to evoke the romance, sophistication, and timeless beauty that the city embodies. Paris, known for its rich culture, iconic landmarks, and the very essence of elegance, has long been the muse for artists, writers, and perfumers alike. Naming a fragrance Cœur de Paris was a deliberate choice to connect with the emotional and cultural resonance that Paris holds, particularly for women who dreamed of the city’s charm and allure.
The phrase "Cœur de Paris" conjures images of Parisian boulevards lined with chic boutiques, the Seine River flowing gently under historic bridges, and the grandeur of landmarks like the Eiffel Tower and Notre-Dame Cathedral. It suggests a deep emotional connection to the city, embodying the spirit of Paris as the epicenter of art, fashion, and romance. For women of the time, Cœur de Paris would have represented more than just a fragrance; it was an invitation to experience the very soul of Paris, even if they had never set foot there.
In scent, Cœur de Paris would be interpreted as a delicate and sophisticated floral bouquet—a reflection of Parisian gardens, vibrant with blossoms and the gentle breeze of the Seine. The fragrance likely captured the essence of freshly picked flowers, evoking the elegance of Parisian women and the refined tastes of the era. Women wearing Cœur de Paris would have felt a connection to the cosmopolitan life of the city, enveloping themselves in a scent that mirrored the grace and poise they admired.
1925 ad