A Bientot by Lentheric c1938

Launched in 1938, A Bientôt by Lentheric was a fragrance that carried a name both evocative and memorable. The phrase "A Bientôt," which translates from French to "See you soon," suggests a sentiment of farewell and anticipation, a promise of a future encounter. This choice of name subtly hints at a fragrance that is designed to leave a lingering impression, a scent that one would eagerly anticipate revisiting.

The name "A Bientôt" evokes images of elegance and sophistication, as well as a sense of temporary parting and the excitement of future reunions. It captures the essence of an encounter that is both memorable and fleeting, suggesting that the fragrance itself is something to be cherished and looked forward to. The emotions tied to this name are those of nostalgia and longing, wrapped in the allure of a fragrance that promises to leave a lasting mark.

In terms of scent, A Bientôt translates this evocative name into a complex olfactory experience. The perfume opens with a strong, cool lemony eau de cologne top note that is both refreshing and invigorating, providing a burst of citrus that is immediately striking. This vibrant opening transitions into a rich, heady floral heart, where the interplay of tobacco leaves with floral notes creates a distinctive and sophisticated character. The fragrance then settles into a dry, animalic base of tobacco leaf, which imparts a sense of depth and warmth, grounding the scent in a robust, sensual finish.

The late 1930s were a period of transition in the fragrance world, as the industry began to experiment with more diverse and innovative compositions. A Bientôt’s classification as a dry, floral tobacco fragrance for women was somewhat unconventional for its time, standing out with its bold blend of floral and tobacco elements. This scent reflects a trend towards more complex and daring fragrances, diverging from the more traditional and sweeter profiles that were common earlier in the decade. For women of the time, A Bientôt would have represented a sophisticated and modern choice, capturing the spirit of an era on the cusp of dramatic change in both fashion and fragrance.

Gardenia de Tahiti by Lentheric c1934

Gardenia de Tahiti by Lentheric was launched in 1934 in France. In USA by 1935.

Pink Party by Lentheric c1940

Released in 1940, Pink Party by Lentheric was a fragrance that captured the essence of its era with a name brimming with charm and festivity. The choice of "Pink Party" as the name was both evocative and strategic, designed to conjure images of elegance and joyous celebration.

The term "Pink Party" conveys a sense of light-hearted glamour and cheerful sophistication. The color pink, often associated with romance, femininity, and playfulness, immediately suggests a fragrance that is both charming and approachable. The word "Party" adds a festive element, hinting at a scent that would be perfect for social occasions and celebrations, reflecting the vibrant and exuberant spirit of the time.

In scent, "Pink Party" would likely be interpreted as a fragrance with a lively and engaging profile, perhaps featuring a blend of floral and fruity notes that evoke the freshness and fun of a joyous gathering. The perfume might open with bright, fruity top notes that capture attention, followed by a heart of delicate florals that mirror the elegance of a pink-themed celebration. The base would likely be soft and inviting, leaving a lasting impression reminiscent of the lingering warmth and happiness of a party.

The launch of Pink Party in 1940 came at a time when the world was on the brink of significant change. As the fragrance industry navigated the challenges of the late 1930s and the early 1940s, this perfume offered a touch of escapism and joy. During this period, many fragrances began to embrace lighter, more playful themes, reflecting a shift from the more opulent and heavy scents of the previous decades. Pink Party's name and likely composition would have appealed to women looking for a scent that embodied the elegance and excitement of social events, offering a brief, fragrant respite from the era's uncertainties.

Adam's Rib by Lentheric c1953

Launched in 1953, Adam's Rib by Lentheric emerged with a name both intriguing and evocative, steeped in biblical and cultural significance. The phrase "Adam's Rib" refers to the Biblical story of Eve being created from one of Adam’s ribs, symbolizing a deep, intrinsic connection between man and woman. This choice of name for the perfume suggests a celebration of feminine allure and a nod to a timeless, fundamental bond.

The name "Adam's Rib" conjures a variety of vivid images and emotions. It evokes the essence of creation and primal connection, hinting at something both ancient and eternally relevant. The perfume’s name implies a sense of deep-rooted sensuality and a connection to the foundational aspects of human nature, suggesting that its fragrance is meant to embody something both classic and deeply compelling.

In terms of scent, the name "Adam's Rib" would be interpreted as embodying an essence that is both rich and fundamentally appealing. The perfume, classified as a spicy aldehydic floral fougere, would translate this concept into a fragrance that combines warmth and sophistication with a touch of complexity. The dominant notes of jasmine and rose evoke a classic, opulent floral bouquet, while the aldehydic top notes add a sparkling, modern twist. The spiciness would contribute an element of intrigue and sensuality, aligning with the idea of something deeply rooted and profoundly engaging.

Confetti by Lentheric c1940

In 1940, Lentheric introduced a fragrance that carried a playful and celebratory name: "Confetti." The choice of this name was both evocative and strategic, capturing a sense of festivity and joy. "Confetti," derived from the Italian word for "confectionery" and commonly associated with small pieces of paper thrown during celebrations, suggests a sense of lightheartedness and whimsy. In the context of fragrance, the name "Confetti" conjures images of lively celebrations and joyous moments, a fitting reflection of the era's yearning for escapism and merriment during the tumultuous times of World War II.

The fragrance itself was characterized as a light, somewhat dry oriental chypre, which was a notable trend of the time. The chypre structure, known for its rich, complex base of moss, oak, and patchouli, was softened in "Confetti" with a more delicate touch. The perfume opens with a subtle freshness, leading to a dry, woody-mossy-leafy balsamic base that evokes a sophisticated, yet approachable, warmth. This blend creates an impression of understated elegance, aligning with the era's preference for fragrances that were both refined and evocative.

Women of the 1940s, navigating a world still shadowed by war, would have found "Confetti" to be a light and uplifting choice amidst more intense and heavy scents. Its resemblance to Helena Rubinstein’s "Heaven Sent," though weaker and less lasting, made it a suitable option for those seeking a hint of exotic allure without overwhelming their senses. The lighter, airy quality of "Confetti" offered a refreshing contrast to the richer, more opulent perfumes of the time, reflecting a shift towards more accessible and versatile fragrances that could lift the spirit during challenging times.

Overall, "Confetti" fit within the broader trends of the 1940s by offering a chic, yet light alternative to the dominant fragrances of the period. Its name and scent together crafted an image of celebratory elegance, making it a unique, yet fitting addition to the perfume market of its era.

Tweed by Lentheric c1933

Lentheric's decision to name their 1933 fragrance "Tweed" reflects a deliberate attempt to capture the essence of sophistication, durability, and timeless elegance associated with the fabric of the same name. The word "Tweed" is derived from the English language, specifically referencing the hardy, woolen cloth traditionally woven in Scotland. By choosing this name, Lentheric sought to evoke images of the British countryside, characterized by rolling hills, misty moors, and a heritage steeped in tradition. The name "Tweed" would have resonated with the refined, worldly woman of the time, conjuring a sense of comfort, resilience, and understated luxury.

The word "Tweed" itself brings to mind images of autumnal landscapes, hunting lodges, and the refined yet rugged charm of the English gentry. It evokes emotions of warmth, sophistication, and a connection to nature. In scent, "Tweed" would be interpreted as a fragrance that is both classic and complex, with a balance of fresh and earthy notes that mirror the tactile sensation of the fabric. The mossy fougère/chypre composition of the fragrance, with its distinctive herbal lavender note, would have been a perfect olfactory representation of the texture and depth of tweed fabric. The fragrance's fresh, flowery, and fruity top notes, followed by a classic floral heart and resting on a powdery base, would evoke the natural landscapes where tweed was traditionally worn—lush, green, and vibrant, yet grounded and enduring.

Women of the 1930s would have related to a perfume called "Tweed" as a symbol of refined taste and modern sophistication. The early 1930s were a period marked by a return to classic elegance in fashion and lifestyle, following the exuberance of the 1920s. Tweed as a fabric was not only practical and durable but also carried connotations of aristocratic leisure and outdoor pursuits. A woman wearing "Tweed" would have been seen as someone who appreciated tradition while also embracing a sense of independence and confidence—a reflection of the changing roles of women during this time.

Dark Brilliance by Lentheric c1946

Dark Brilliance, introduced by Lentheric in 1946, is a fragrance that encapsulates a sense of enigmatic allure and understated elegance. The name, which translates directly from English as "Dark Brilliance," conjures images of a luminous yet shadowy opulence. This evocative title suggests a perfume that embodies both mystery and sophistication, merging the concepts of darkness and light to create a scent that is both compelling and complex.

The term "Dark Brilliance" evokes a rich tapestry of imagery—perhaps a midnight sky strewn with stars or the soft glow of candlelight in an intimate, velvety setting. The juxtaposition of "dark" and "brilliance" suggests a fragrance that is both deep and radiant, offering a sensuous, multi-faceted experience. This contrast speaks to an allure that is as much about subtlety and depth as it is about boldness and impact.

In terms of scent, Dark Brilliance can be interpreted as a complex, enveloping fragrance with a warm, animalic base. Its composition features a heavy, sweet floral presence, with acacia prominently leading the bouquet. This sweetness is underpinned by a rich, ambery base that adds depth and warmth. The perfume's spicy and animalic undertones enhance its opulent character, creating a scent that feels both luxurious and intense.

Released shortly after World War II, Dark Brilliance emerged in a time when society was embracing a sense of renewal and sophistication. The late 1940s were marked by a fascination with glamour and elegance, and the fragrance market was ripe with creations that reflected this post-war exuberance. Dark Brilliance stood out with its bold, distinctive character, differentiating itself from the more restrained or purely floral fragrances of the era. Its heavy, sweet floral notes combined with a warm, spicy base made it a unique choice for women seeking a fragrance that was both exotic and deeply resonant. The perfume's opulent nature aligned with the era's burgeoning interest in luxurious and expressive scents, making it a memorable part of the fragrance landscape of the time.

Lentheric Boursette Evening Bag c1936

Pampa Daily News, 1936:

"Lentheric's Evening Bag elegance. LENTHERIC has created "Boursette"—a dainty wisp of a bag to accompany you on festive occasions. Metallic threads weave a leafy tracery over a background of either white or black brocade. Fitted with double streamline vanity, matching lipstick, and petit flacon of perfume. Also comb and mirror. Complete — $10."

Harper's Bazaar - Volume 71, 1937:

 "Boursette". Envelope evening bag, in White or Black Lame, fitted with parfum Tweed, single Streamline Vanity and matching Lipstick $12.50."

Gay Gift Perfume Presentation c1944

Gay Gift was a perfume presentation from 1944. These were packaged in a tiny pale blue shadow-box, displaying a boutonniere that can be detached and worn on lapel is the Christmas gift item Lentheric featured for three miniature bottles of its leading perfumes, "Tweed," "A Beintot" and "Confetti."

Asphodele by Lentheric c1926

Launched in 1926, Lentheric's "Asphodele" is a fragrance that carries deep cultural and mythological significance, carefully chosen to evoke a sense of timeless elegance and memory. The name "Asphodele" refers to the asphodel, a species of daffodil (narcissus) that thrives around the Mediterranean, as well as on the coasts of Brittany and Galicia. In ancient times, these flowers were often associated with the afterlife, believed to bloom in the meadows of Hades where souls rested. The word "Asphodele" itself is of Greek origin, pronounced "As Fo Del," and it conjures images of serene landscapes filled with soft, ethereal blooms, gently swaying in the breeze.

The choice of the name "Asphodele" for this perfume was likely influenced by its connection to both beauty and the eternal, invoking a sense of delicate melancholy. The asphodel was traditionally used to adorn the graves of the deceased, symbolizing the remembrance of those who had passed. This association would have resonated deeply with the women of the 1920s, a time when the world was still recovering from the scars of World War I. The imagery of the asphodel, coupled with its mythological roots, would evoke a sense of introspective beauty, mingled with the sweetness of life and the inevitability of death.

In terms of scent, "Asphodele" would have been interpreted as a fragrance that balances lightness with depth. Its composition, a light, sweet gardenia-based fruity floral perfume with subtle green notes on a musky base, would mirror the delicate yet enduring nature of the asphodel flower. The floral and fruity elements would evoke the freshness and purity of the blooms, while the musky undertones would hint at something more profound and lasting, much like the asphodel’s connection to the afterlife.

Women of the 1920s, a period marked by both modernity and reflection, would likely have seen "Asphodele" as a fragrance of quiet sophistication. It would appeal to those who sought a perfume that was not just a scent, but a statement—a reflection of the times, when the world was grappling with the aftermath of war and the rapid changes in society. "Asphodele" would stand out in an era where many fragrances leaned towards the bold and the opulent. Its light, gardenia-centered profile would offer a softer, more introspective alternative, appealing to women who appreciated subtlety and depth in their personal expression.

Coeur de Paris by Lentheric c1911

Launched in 1911, Cœur de Paris by Lentheric stands as a fragrant homage to the city often called the heart of the world—Paris. The name, meaning "Heart of Paris" in French, was undoubtedly chosen to evoke the romance, sophistication, and timeless beauty that the city embodies. Paris, known for its rich culture, iconic landmarks, and the very essence of elegance, has long been the muse for artists, writers, and perfumers alike. Naming a fragrance Cœur de Paris was a deliberate choice to connect with the emotional and cultural resonance that Paris holds, particularly for women who dreamed of the city’s charm and allure.

The phrase "Cœur de Paris" conjures images of Parisian boulevards lined with chic boutiques, the Seine River flowing gently under historic bridges, and the grandeur of landmarks like the Eiffel Tower and Notre-Dame Cathedral. It suggests a deep emotional connection to the city, embodying the spirit of Paris as the epicenter of art, fashion, and romance. For women of the time, Cœur de Paris would have represented more than just a fragrance; it was an invitation to experience the very soul of Paris, even if they had never set foot there.

In scent, Cœur de Paris would be interpreted as a delicate and sophisticated floral bouquet—a reflection of Parisian gardens, vibrant with blossoms and the gentle breeze of the Seine. The fragrance likely captured the essence of freshly picked flowers, evoking the elegance of Parisian women and the refined tastes of the era. Women wearing Cœur de Paris would have felt a connection to the cosmopolitan life of the city, enveloping themselves in a scent that mirrored the grace and poise they admired.

1925 ad

Miracle by Lentheric c1924

In 1924, Lentheric introduced a perfume that captured the imagination of its time: Miracle. The choice of the name "Miracle" was not random; it was deeply connected to a cultural event of the era. The perfume was named after The Miracle, a play produced by the renowned director Max Reinhardt, which starred the actress Diana Manners. 

Lentheric strategically launched the fragrance to coincide with the U.S. premiere of this elaborate pantomime at the Century Theatre in New York City on January 15, 1924. The back of the program for the play featured a full-page advertisement for the perfume, showcasing the strong link between the scent and the theatrical experience. The play itself was a collaborative masterpiece, with a program by Karl Vollmoeller, a score by Engelbert Humperdinck, and striking designs by Norman Bel Geddes, including two full-page illustrations of costumes rendered in ink and watercolor.

The word "Miracle," derived from the Latin "miraculum," meaning "wonder" or "marvel," evokes images of awe, the supernatural, and the extraordinary. It brings to mind feelings of reverence and amazement, as if something divine has touched the mundane world. In the context of scent, "Miracle" would suggest a fragrance that transcends the ordinary, a composition that feels almost otherworldly in its beauty and complexity. For the women of the 1920s, a perfume named "Miracle" would have resonated deeply, offering them a sense of enchantment and escape from everyday life. The allure of such a name would be powerful, promising not just a fragrance but an experience that could transform and uplift.

Lotus D'Or by Lentheric c1924

Launched in 1924, Lotus D'Or by Lentheric stands as a symbol of refined luxury and floral opulence, reflecting the aesthetic and cultural sensibilities of the early 20th century. The name "Lotus D'Or" is derived from the French language, with "Lotus" referring to the lotus flower, a symbol of purity and beauty, and "D'Or" meaning "of gold." Pronounced "lo tis door," the name evokes an image of a golden lotus, shimmering with elegance and grace. This imagery suggests a fragrance that is both precious and rare, offering a luxurious experience akin to the beauty of a lotus flower gilded in gold.

The word "Lotus D'Or" conjures emotions of serenity, sophistication, and timeless beauty. The lotus, revered in many cultures for its purity and resilience, growing pristine out of muddy waters, is paired with the idea of gold, a symbol of wealth and prestige. Together, these elements suggest a fragrance that embodies both natural beauty and luxurious refinement. It evokes visions of serene, golden-hued gardens, where the air is filled with the delicate scent of blooming flowers. This would be a scent that feels both uplifting and grounding, capturing the essence of a radiant, golden blossom in full bloom.

In terms of scent, "Lotus D'Or" would likely be interpreted as a fragrance that blends the freshness and purity of floral notes with a warm, rich undertone. The fragrance was described as "sweet and blossomy," with a "delicate, natural bouquet" that was both "gay and sophisticated." The combination of these descriptors suggests a perfume that was light and airy, yet deeply floral, with a complexity that hinted at the luxurious and golden quality implied by its name. The claim that the perfume was "composed of 112 floral fragrances" further emphasizes the richness and depth of this composition, making it a true celebration of nature's floral diversity.

Women of the 1920s, a time of significant cultural change and liberation, would have related to a perfume called "Lotus D'Or" as a statement of elegance and modernity. The 1920s, known as the Roaring Twenties, was an era of newfound freedom, where women embraced more daring fashions and lifestyles. A perfume with a name that evoked both natural beauty and golden luxury would have appealed to the sophisticated, modern woman of the time, who sought to express her individuality and refined taste through her choice of fragrance.

Parfum Ambre Mousse by Lentheric c1911

Parfum Ambre Mousse by Lentheric, launched in 1911 and introduced to the U.S. market by 1916, represents a fascinating blend of natural elements and refined elegance, emblematic of the period. The name "Ambre Mousse" is derived from French, with "Ambre" meaning amber and "Mousse" translating to moss. Pronounced "Ahmbr Mooss," the name evokes a sense of rich, earthy luxury, suggesting a fragrance rooted in nature yet elevated by the mystique of ambergris, a highly valued perfume ingredient of the time.

The term "Ambre Mousse" conjures images of deep forests, where the ground is carpeted with soft, green moss, and the air is infused with the warm, resinous scent of amber. This combination of ambergris and oakmoss would have been interpreted as a sophisticated and slightly mysterious scent, blending the warmth and depth of amber with the earthy, grounding notes of moss. The word itself, "Ambre Mousse," suggests a fragrance that is both natural and luxurious, appealing to a woman's desire for something unique yet timeless.

During the early 20th century, women were increasingly seeking fragrances that reflected their individuality and modernity. The era was marked by a fascination with exoticism and a growing interest in nature-inspired scents. Parfum Ambre Mousse was unique for its time, as it combined the rare and precious ambergris with the evocative scent of oakmoss, offering a departure from the more floral and powdery perfumes that were common in the market. It would have been perceived as a bold choice, appealing to women who were confident, adventurous, and in tune with the natural world.