Lentheric's decision to name their 1933 fragrance "Tweed" reflects a deliberate attempt to capture the essence of sophistication, durability, and timeless elegance associated with the fabric of the same name. The word "Tweed" is derived from the English language, specifically referencing the hardy, woolen cloth traditionally woven in Scotland. By choosing this name, Lentheric sought to evoke images of the British countryside, characterized by rolling hills, misty moors, and a heritage steeped in tradition. The name "Tweed" would have resonated with the refined, worldly woman of the time, conjuring a sense of comfort, resilience, and understated luxury.
The word "Tweed" itself brings to mind images of autumnal landscapes, hunting lodges, and the refined yet rugged charm of the English gentry. It evokes emotions of warmth, sophistication, and a connection to nature. In scent, "Tweed" would be interpreted as a fragrance that is both classic and complex, with a balance of fresh and earthy notes that mirror the tactile sensation of the fabric. The mossy fougère/chypre composition of the fragrance, with its distinctive herbal lavender note, would have been a perfect olfactory representation of the texture and depth of tweed fabric. The fragrance's fresh, flowery, and fruity top notes, followed by a classic floral heart and resting on a powdery base, would evoke the natural landscapes where tweed was traditionally worn—lush, green, and vibrant, yet grounded and enduring.
Women of the 1930s would have related to a perfume called "Tweed" as a symbol of refined taste and modern sophistication. The early 1930s were a period marked by a return to classic elegance in fashion and lifestyle, following the exuberance of the 1920s. Tweed as a fabric was not only practical and durable but also carried connotations of aristocratic leisure and outdoor pursuits. A woman wearing "Tweed" would have been seen as someone who appreciated tradition while also embracing a sense of independence and confidence—a reflection of the changing roles of women during this time.
